Internet

With the advent of the ad server, online advertising grew, contributing to the "dot-com" boom of the 1990s.

Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, some websites, including the search engine Google, changed online advertising by personalizing ads based on web browsing behavior. This has led to other similar efforts and an increase in interactive advertising.

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